Bridging the Broadband
Divide:
Strategies for Rural and
Developing Regions
Professor Heather E. Hudson[1]
Director, Telecommunications
Management and Policy Program
University of San Francisco
1.
The Digital Divide
1.1.
The Broadband Divide
Analysis of gaps in access to telecommunications has typically focused on voice telephony. The good news is that access to voice services has improved dramatically, thanks largely to newly available and more affordable wireless (mobile) services in many developing countries. The bad news is that broadband, a key requirement for productive Internet access, is still unavailable and/or unaffordable in most of the developing world. Table 1 shows the gap in Internet access between the industrialized and developing worlds. More than 85 percent of the world’s Internet users are in developed countries, which account for only about 22 percent of the world’s population. Of course, Internet access requires both communications links and information technologies, particularly personal computers or networked computer terminals. While there is still much less access to telecommunications in developing countries than in industrialized countries, at present, the gap in access to computers is much greater than the gap in access to telephone lines or telephones. High income countries had 22 times as many telephone lines per 100 population as low income countries, but 96 times as many computers.
Table 1: Internet Access Indicators
Tel Lines
PCs Internet
Region /100 /100 Users/10,000
World 17.2 8.4 820.8
Derived
from ITU, Basic Indicators and
Internet Indicators, July 2001.
1.2. The Explosive Growth of Wireless
In
developing countries without sufficient wireline infrastructure, wireless
personal networks can be used for primary service. In many developing regions,
wireless growth has been explosive, with mobile phones becoming the first and
only telephones for many new subscribers. In Africa, and in many developing
countries of Asia, now more than half of all subscribers are wireless subscribers.
Asia 9.3 46.0
Europe 23.3 51.9
Oceania 45.0 52.9
World 15.5 47.4
Derived from ITU data for 2001.
Wireless can also be used for
public access. For example, cellular operators in South Africa were required to
install 30,000 wireless payphones within five years as a condition of their
license.[1] This policy, plus rollout requirements
placed on Telkom, the monopoly fixed operator, contributed to a significant
improvement in access to telephone service. By 1998, 85 percent of South
Africans, including 75 percent of those living in rural areas, said that they had
access to a telephone. In townships and rural areas, access typically meant an
available payphone within a short walk.
Yet these
wireless services provide very limited bandwidth, typically a maximum of 9600
bits per second. They can be used for text messaging and simple e-mail, but are
not really suitable for Internet access (although cellular service has been
used for Internet connectivity at a Uganda telecenter where no fixed line
service was available). They may, however, provide lessons about how to extend
broadband services in developing regions.
Table 3: Mobile as
Percentage of all Telephone Lines:
Selected Asian Countries
Country Mobile
Phones/All Lines
Cambodia 76.3%
Philippines 48.1
Malaysia 40.3
Thailand 31.0
China 28.5
Indonesia 26.8
Bangladesh 25.6
Mongolia 25.1
Derived from ITU data
for 2001.
This
section describes the various technologies that can be used to provide access
to broadband, with comments on their suitability for rural and developing
regions.
2.1. Wireline
Technologies
·
Integrated Services
Digital Network (ISDN): Regular
twisted pair copper telephone lines can carry two 64 kbps channels plus one 16
kbps signaling channel. One channel can be used for voice and one for fax or
Internet access, etc; or two can be combined for 64 kbps videoconferencing or
higher speed Internet access. However, ISDN has similar distance constraints to
DSL.
· Hybrid Fiber/Coax (HFC): A combination of optical fiber and coaxial cable can provide broadband services such as TV and high speed Internet access as well as telephony; this combination is cheaper than installing fiber all the way to the customer premises. Unlike most cable systems, HFC allows two-way communication. The fiber runs from a central switch to a neighborhood node; coax links the node to the end user. Again, these technologies are appropriate in high density urban areas. Developing countries with HFC projects include Chile, China, India, South Korea, and Malaysia.[2]
2.2. Terrestrial Wireless
Technologies
·
Wireless Local Loop
(WLL): Wireless local loop systems
can be used to extend local telephone services without laying cable or
stringing copper wire. WLL costs have
declined, making it competitive with copper; wireless allows faster rollout to
customers than extending wire or cable; it also has a lower ratio of fixed to
incremental costs than copper, making it easy to add more customers and serve
transient populations. Wireless is also less vulnerable than copper wire or
cable to accidental damage or vandalism. Examples of countries with WLL
projects include: Bolivia, Czech Republic, Hungary, Indonesia, South Africa and
Sri Lanka.[3]
·
Third Generation
Mobile Services (3G): So called third
generation (3G) mobile networks are beginning to be introduced in some
industrialized countries, and eventually may become widely available in
developing regions. They offer greatly increased bandwidth over existing mobile networks, with the possibility of Internet access to handheld
devices such as portable phones, personal digital assistants, and small
personal computers. However, the capital cost of upgrading existing networks to
3G is very high, and the price of access for Internet applications may be
greater than for other options. An interim upgrade, known as 2.5 G, may be a
more affordable solution, but is not likely to be available in the near future
outside urban areas in developing regions that already have cellular services.
2.3. Satellites
·
Internet via
Satellite: Internet gateways can be
accessed via geostationary satellites. For example, MagicNet, an ISP (Internet
Service Provider) in Mongolia and some African ISPs access the Internet in the
U.S. via PanAmSat, and residents of the Canadian Arctic use Canada’s Anik
satellite system, while Alaskan villagers use U.S. domestic satellites.
However, these systems are not optimized for Internet use, and may therefore be
quite expensive. Also, there is a half second delay in transmission via GEO,
although it is a more obvious hindrance for voice than data. Several
improvements in using GEOs are becoming available:
o DirecPC: This system designed by Hughes use a VSAT as a high speed downlink from the ISP, but provide upstream connectivity over existing telephone lines. Some rural schools in the U.S. are using DirecPC for Internet access.
o Interactive Access via VSAT: Several companies now offer fully interactive access to the Internet via satellite. Examples include Gilat, Hughes Gateway, and Tachyon. The systems are typically designed for small business or home office use, but could be a solution for communities or schools without other communication options. The price of Internet access is likely to decline as new protocols are being developed to make more efficient use of bandwidth and thus lower transmission costs for users.[4]
·
Data Broadcasting by
Satellite: GEO satellites designed
for digital audio or video can also be used for data broadcasting. The
Worldspace geostationary satellite system delivers digital audio directly to
small radios. While one market for these products is people who can afford to
subscribe to digital music channels, the system can also be used to transmit
educational programs in a variety of languages for individual reception or
community redistribution. It can also be used for delivery of Internet content;
participants identify which websites they want to view on a regular basis, and
Worldspace broadcasts the data for reception via an addressable modem attached
to the radio. Worldspace has donated equipment and satellite time for pilot
projects in Africa.[5]
· Broadband satellites: Geostationary satellites planned for bandwidth-on-demand services include Hughes’ Spaceway and Loral’s Cyberstar. Planned constellations of LEO satellites such as Teledesic (funded by McCaw and Microsoft) also are being designed to offer bandwidth on demand directly to end users.
3. Getting to Broadband
3.1. Lessons from the Wireless Explosion
Several
lessons can be learned from the dramatic expansion of wireless and growth of
wireless users in the developing world. Wireless technology has the advantage
of being faster and cheaper to deploy in many instances than wireline
technologies. However, cellular services have been around for two decades, and
growth did not take off until prices were lowered. Competition is the
key driver of the wireless explosion. Wireless competition has resulted in
innovative pricing and service offerings. Rechargeable smart cards make phone
service accessible to people without bank accounts or credit histories. Cheap
messaging can substitute for many e-mail functions. For example, the
Philippines is now the world’s largest user of SMS (short message service). And
demand in developing regions has been shown to be much greater than many
operators assumed.
Conversely,
the lack of competition appears to be the greatest barrier to providing
broadband services – either through wireline technologies or through competing
terrestrial wireless or satellite technologies. The following are several
policies and strategies that could foster competition in broadband services.
3.2. Demand may be Much
Greater than Assumed.
In designing networks and projecting revenues, planners
often assume that there is little demand for telecommunications in developing
regions, particularly in rural areas. Similarly, telecommunications service
providers may be reluctant to extend services to poorer populations who are
assumed to have insufficient demand to cover the cost of providing the
facilities and services. Their forecasts are typically based solely on the
lower population densities than are found in urban areas, coupled with a “one
size fits all” fallacy that assumes all rural residents are likely to have
lower incomes and therefore lower demand for telecommunications than urban
residents. However, A study for the World Bank estimates that rural users in
developing countries are able collectively to pay 1 to 1.5 percent of their
gross community income for telecommunications services.[6] The ITU uses an estimate of 5 percent of household
income as an affordability threshold.[7]
The
take-up of wireless services in many developing countries has also demonstrated
that there is significant pent-up demand for telecommunications services, even
among relatively low income users. While demand for broadband is likely to be
more limited, it is certainly not negligible. For example, entrepreneurs may
want Internet access to order parts and supplies, check on international
prices, and arrange transport of their produce to foreign markets. There may
also be significant demand from government agencies and NGOs operating in rural
areas to administer health care services, schools, other social services, and
development projects.
3.3. Old Distinctions may
no longer be Relevant.
Classifications and distinctions which once were useful
may no longer be relevant. Regulators typically issue separate licenses and
approve separate tariff structures for fixed and mobile services, yet these
distinctions have become blurred. Mobile telephone service was designed for
communication while in vehicles; however, modern cellular and PCS systems are
used for personal communications, and can often be considered a substitute for
fixed network connections. As noted above, in many developing countries,
wireless has become the first and only service for many customers who never
before had access to a telephone. Eliminating these licensing distinctions may
accelerate access.
The distinction between voice and data no longer makes
sense; bits are bits, and can be used to transmit anything. Yet in many
developing countries, voice communication is still considered a monopoly
service. Since broadband wireline
services such as DSL and ISDN use existing wireline networks, a voice monopoly
may actually preclude other operators from adopting these technologies. However, some countries are encouraging the
growth of voice over IP, which could also be offered over broadband networks.
For example, China’s operators are building parallel IP networks that users can
access with a prepaid phone card.
3.4. Long Periods of
Exclusivity do not serve the Public Interest.
In a liberalized environment, the length and terms of
operator licenses can impact the pace of growth of networks and services.
Regulators typically face choices concerning how long to protect incumbents to
enable them to prepare for competition, and how long to grant periods of
exclusivity or other concessions to new operators to minimize investment risk.
Yet exclusivity and long time periods may be the wrong variables to focus on if
the goal is to increase availability and affordability of telecommunications
services. Instead, investors cite a transparent regulatory environment with a
“level playing field” for all competitors and enforcement of the rules as key
to their assessment of risk.
A few countries have granted fixed licenses with as much
as 25 years of exclusivity, although 10 years or less seems more common. Even 5
to 10 years seems like a lifetime given the rapid pace of technological change,
with Internet time measured in dog years (seven to a calendar year). It is
highly unlikely that fixed line providers will have an incentive to roll out
broadband services beyond large
businesses and some upscale residential areas if they see no near term threat
to their monopoly. Some jurisdictions[8] have
negotiated terminations of exclusivity periods with monopoly operators in order
to enable their economies to benefit from competition in the telecommunications
sector.
3.5. Resale is an
Effective Means to increase Access.
Authorization of resale of local as well as long distance
and other services can create incentives to meet pent-up demand even if network
competition has not yet been introduced. Franchised payphones can be introduced
in developing countries in order to involve entrepreneurs where the operator
has not yet been privatized and/or liberalized. Indonesia’s franchised call offices
known as Wartels (Warung Telekomunikasi), operated by small entrepreneurs,
generate more than $9,000 per line, about 10 times more than Telkom’s average
revenue per line.[9]
In Bangladesh, Grameen Phone has rented cellphones to rural women who provide
portable payphone service on foot or bicycle to their communities. Franchised
telephone booths operate in several African countries; in Senegal, private
phone shops average four times the revenue of those operated by the national
carrier.[10]
Resale of network services can also reduce prices to
customers. Most interexchange carriers in industrialized countries are actually
resellers that lease capacity in bulk from facilities-based providers and
repackage for individual and business customers, offering discounts based on
calling volume, communities of interest, time of day and other calling
variables. Similar strategies can be used to resell broadband when networks
that are upgradeable (such as for DSL) or that have excess capacity (such as
optical fiber or satellites) are available.
3.6. Legalizing Bypass
Strategies
to extend broadband often focus too much on technology. For example, a VSAT may
be an ideal solution to bring high speed Internet access to a rural school or
telecenter, but is it legal in the country in question to install the VSAT,
which bypasses the public switched network? (Even if the wireline provider does
not provide broadband services in the area, or possibly does not even serve the
area, in some countries, such as VSAT connection would be considered illegal
bypass.)
Many
monopoly operators claim that bypassing their networks effectively siphons off
revenues that they need to expand their networks, which would also probably
create more jobs. However, the relationship is not so simple. As noted above,
without competition, there is likely to be little incentive to roll out
broadband, to choose the most cost-effective technologies where broadband is
deployed, and to price broadband services reasonably. Thus, policy makers will
not further the goal of extending access to affordable broadband by preserving
wireline monopolies.
Protecting
dominant carriers may also hinder economic growth. For example, a West African
internet service provider pointed out that he needed relatively inexpensive
international connection to the Internet in order to provide affordable
Internet access for his customers. By using bypass, he is creating new jobs in
value-added services as an Internet provider, as well as providing an important
information resource for economic development of the country.[11]
4. Policies and Strategies
for Universal Access
4.1. Universal Access
Goals must be Moving Targets.
The concept of universal access continues to evolve,
both in terms of services that should be universally included and in our
understanding of access, which includes availability, affordability and
reliability. Universal access
should therefore be considered a dynamic concept with a set of moving targets.
Thus, for example a multi-tiered definition of access could be proposed,
identifying requirements within households, within communities and for
education and social service providers.
In
developing regions, the need for services besides basic voice is now spreading
beyond urban areas, businesses and organizations, to small entrepreneurs, NGOs
(nongovernmental organizations) and students, driven by demand for access to
e-mail and the Internet. E-mail is growing in popularity because it is much
faster than the postal service and cheaper than facsimile transmission or telephone
calls. Such services can be valuable
even for illiterates. A Member of Parliament from Uganda stated that his father
sent many telegrams during his lifetime, but could neither read nor write.
Local scribes wrote down his messages and read them to him. Similarly,
“information brokers” ranging from librarians to telecenter staff can help
people with limited education to send and access electronic information.
Telecenters equipped with personal computers linked to the Internet enable
artisans, farmers and other small entrepreneurs to set up shop in the global
marketplace. Many countries are extending public access to the Internet through
telecenters, libraries, post offices, and kiosks.[12]
4.2. If Subsidies are
Needed, They must be Targeted.
The traditional means of ensuring provision of service to unprofitable areas or customers has been through cross subsidies, such as from international or interexchange to local services. However, in a competitive environment, new entrants cannot survive if their competitors are subsidized. Therefore, if subsidies are required, they must be made explicit and targeted at specific classes of customers or locations such as:
• High Cost Areas: Carriers may be subsidized to serve locations that are isolated and/or have very low population density so that they are significantly more expensive to serve than other locations. This approach is used in the U.S. and has recently been mandated in Canada.
• Specific User Groups: Subsidies may target important development sectors such as education and health through access to schools and health centers, and/or to publicly accessible facilities such as libraries and post offices. For example, South Africa plans to provide Internet access to government information and electronic commerce services through post offices. The U.S. provides discounted Internet access to schools, libraries, and rural health centers (see below).
4.3.
Incentive-based Subsidies
A policy of providing discounts or other funding to
end users may be more effective as an incentive to provide broadband services
rather than the more traditional policy of subsidizing the carrier of last
resort. One approach may be to provide
“broadband vouchers” for use in low income and/or sparsely populated areas.[13]
A variation of this model has been successfully used in the U.S., where
schools, libraries and rural health centers are empowered through the E-rate
subsidy established by the Telecommunications Act of 1996 to solicit bids for
services from operators. The Telecommunications Act mandated policies designed
to foster access to Aadvanced services@ for schools, libraries, and
rural health care facilities through a Universal Service Fund (USF). The USF
was originally established to make local telephone service available to all
Americans at reasonable rates; the definition of universal service was expanded
by the Act, so that subsidies of up to 90 percent are available for school and
library access, while rural health care centers may obtain subsidies to reduce
their telecommunications charges to comparable urban rates.
To apply for the subsidy, each school district must
first prepare a technology plan stating how it will use, manage, and pay for
the facilities being requested. The State of Alaska, with more than 200
isolated villages, has been a major beneficiary of this so-called E-rate
program. The state government has set up an office to assist schools with their
applications. Some telephone companies have also helped the schools to apply
for the E-rate program. One company has set up a project office and website for
schools, and offers a package of services including connectivity via leased
line or VSAT, an onsite school server, and services including e-mail, web
access and technical support.[14]
It views the E-rate initiative as a win-win opportunity for both schools and
the telephone company, and recently has been asked to provide its package of
services to schools in other states. Local telephone cooperatives have also
partnered with schools and libraries to obtain discounted Internet access.[15]
An
important features of the E-rate program is that the subsidy goes to the school
(or library or rural health center) and not the phone company. The school is
then able to post its requirements on a website and take bids for services.
This encourages incumbent and new service providers to extend their services,
and provides “anchor tenants” in rural or disadvantaged communities. And it
empowers the schools, rather than leaving them begging for service.
4.4.
Extending Access in the Community
Internet access for community institutions may still
leave residents without access from their homes or businesses. One solution is
for the community access point, such as a telecenter, to become an ISP. The
telecenter in Timbuktu, Mali, became an ISP to serve NGOs, entrepreneurs, and
local government agencies that could afford a computer and access charges. In
Alaska, the FCC has issued a waiver to allow the E-rate subsidized Internet
service for schools to be accessible to the community. To qualify, the community
must have no local ISP and no local access to an ISP (i.e. access without long
distance toll charges).[16]
This approach could be a model for other rural and developing regions where
commercial ISP services are not available.
4.5.
Reducing Local Barriers
In some jurisdictions, local governments may inhibit
broadband build out by making it difficult for operators to secure permits for
rights of way or use of existing poles or conduits, or by charging fees for
such permits or other services that place a significant financial burden on the
operator. While such fees may be attractive sources of income for the local
government, they may have the effect of delaying access to the Internet for its
residents. The economic benefits of having available and affordable access are
likely to outweigh substantially the value of the fees.
In
the U.S., the FCC and some states such as Michigan are working to reduce local
barriers in order to facilitate buildout of broadband networks. [17]
Michigan’s plan calls for a 45-day turnaround to process rights of way
permits and eliminates redundant charges if a provider wants to offer more than
one service on its lines, such as cable Internet access as well as cable video.[18]
4.6. Leading by
Example
Public sector projects can also spur the
installation and utilization of broadband. Applications ranging from online
government services (e-government) to distance education, telemedicine and
lotteries create demand for broadband services. Some governments have installed
their own private networks; in these cases, it may be possible to negotiate
access for other users. However, a more sustainable approach is procurement of
capacity from commercial operators. In such cases, the public sector users
serve as anchor tenants, providing a source of ongoing demand in communities.
The connection to the communities may then be extended to other customers.
The Korea Cyber 21 project (1999-2002) involved a National Knowledge Management Project which digitized data in 5 fields:
education,
history, science & technology, culture, and telecommunication. A combination of such initiatives and a
policy of open competition designed to spur broadband access and services has
resulted in South Korea having the world’s highest
penetration rate of broadband of 50.4 per 100 inhabitants or 8. 5 million households as of April
2002.
5. Conclusion: Getting to
Broadband
Despite the lag in take-up of broadband services in some
industrialized countries, the demand for broadband is likely to grow, with
increased reliance on the Internet for information, commerce, and
entertainment, and with the introduction of online multimedia content. South
Korea’s penetration rate of more than 50% of the population indicates where
broadband access is headed if infrastructure is available and pricing is
affordable. The above lessons from the wireless experience and from the
expansion of telecommunications networks in general should help to unlock the
potential of broadband for rural and developing regions.
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Websites:
Alaska State Telecommunications Policies:
http://www.gov.state.ak.us/ltgov/TIC/tichome.html
Alaska E-Rate Waiver: http://www.library.state.ak.us/usf/waiver.cfm
Federal
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[1] Professor and Director,
Telecommunications Management and Policy Program, University of San Francisco.
E-mail: hudson@usfca.edu; phone:
1-415-422-6642; fax: 1-415-422-2502.
[1] ITU, World
Telecommunication Development Report, Geneva, 1998, p. 50.
[2]. ITU, World
Telecommunication Development Report, Geneva, 1998, p. 57.
[3]. ITU, World
Telecommunication Development Report, 1998, Geneva p. 53.
[4]. See www.alohanet.com; also
www.tachyon.net.
[5]. See www.worldspace.com.
[6] Kayani, Rogati and Andrew
Dymond. Options for Rural Telecommunications Development. Washington,
DC: World Bank, 1999, p. xviii.
[7] ITU, World
Telecommunication Development Report, 1998, p. 35.
[8] For example, Hong Kong and
Singapore.
[9] ITU, World
Telecommunication Development Report, 1998, p. 77.
[10] ITU, World
Telecommunication Development Report, 1998, pp. 77-78.
[11] Personal communication,
July 1997.
[12] Petzinger, Jr., Thomas.
“Monique Maddy uses Wireless Pay Phones to Battle Poverty.” Wall Street
Journal, September 25, 1998, p. B1.
[13] Karen Kornbluh, “Fill Potholes on America’s Info Highway”, Los
Angeles Times, June 13, 2002
[14]. See
http://www.schoolaccess.net/
[15]. See, for example, www.mta-telco.com
(Matanuska Telephone Cooperative)
[18] Garretson, Cara, “Broadband group
wants unified rights of way plan.” Infoworld, May 30, 2002. See also www.linkmichigan.michigan.org.