Community networks and social services: A survey and assessment

Anand Natarajan, Shafiz M. Yusof, Dong Hee Shin & Murali Venkatesh

 

4-211 School of Information Studies, Syracuse University

Syracuse New York 13244

 


1.                  Abstract

 

Information and communication technology (ICT)-enabled community networks may provide a range of services to residents. In an evolutionary sense, it is possible to trace their beginning as free Internet-access providers to purveyors of local content to portals offering access to content and to interactive services – such as social services. This paper is focused on the last – interactive tele-services in the social sector.

 

A community is geophysical entity where normal social life is possible. A community may come to mean many things to its residents. Fundamentally, it should meet the instrumental needs of residents – such as the need for transportation, jobs, safe and clean public places, and healthcare institutions. A community, in this sense, must offer a social and physical support infrastructure for need fulfillment.  

 

A utilitarian view of community argues an instrumental view of community network function. Community networks can extend the reach of the support infrastructure for need fulfillment; they can help adapt these structures of support to the needs of residents with impairments and disabilities. Community networks can help alter the social structure of choice and make it more convenient for the needy to avail of services. 

 

We collected data from two types of sources for our analysis (1) selected Internet-based municipal web sites in New York communities, and (2) field test of broadband application for health care benefits that was implemented in Syracuse. We draw on our case studies of these networks to suggest development trends. We analyzed the content (information and services offered) of a subset of these networks. 

 

We assess the networks in light of four normative frames. First, the NY State Lt. Governor’s Task Force on Quality Communities’ principles targeting community and economic development. Second, the League of Cities’ program promoting e-government. Third, social and economic priorities acknowledged by the urban planning and community development agencies in target communities. Fourth, project goals articulated by the municipal websites and the field test of the broadband application. Given these frames, what information and services do these networks currently offer residents? What is the legitimate role(s) of a network in the community it purports to serve?

 

Our survey reveals a significant gap between the normative frames and network function. While Internet-based networks did offer information tailored to local needs, broadband networks did not. Neither type of network offered extensive social services that are possible with the current technology. Both the networks were minimally interactive (users could email the Webmaster). The broadband networks served narrow populations on a fee-for-service basis, and services were predominantly in distance learning/training. The Internet-based networks were broader in the populations they served.      

 

In conclusion, these networks were not viewed as policy tools by community development interests, with the result that such interests were not involved in network development process. Normative frames must be translated into social technology policy guidelines before the connection between the community network and the community’s needs work at the practical level.

 

2.         Background to research

 

The term electronic government (and governance) points to the use of information and communications technologies (ICTs) to deliver public and social services. Crucially, it also refers to the increased interactivity between service providers and service users that electronic means make possible. Electronic government allows “re-localization” (Grieco, 2000) of government-citizen relations. In an increasingly global environment, where instrumental social relations may be spread out over a very large area (witness the growth in popularity of e-commerce) using ICTs, government entities can use the same means to provide needed services to and interact with constituents of geophysical localities, thus re-localizing their presence.

 

Electronic delivery of government services holds much promise. ICTs can isolate the service network – linking service providers and users – from the physical infrastructure of locality-based social communities. This means users would not have to rely on public transportation, for example, to physically get to the service delivery point but can avail of the service at a convenient location – a near-by public access point or even in their own home.          

 

Isolating the access to services from physical infrastructures can help correct prevailing biases in the support infrastructures of communities. Support infrastructures are different from physical infrastructures. The former refers to the resources and mechanisms that an agent of government may make available to service users, such as a human support staff, services application and authorization procedures etc and the latter stands for resources such as public transportation and safe roads. Demographic changes in a community over time may put pressure on the physical infrastructure to be more responsive to the population’s service access needs. Local government may use ICTs to rethink service delivery in this changing environment while undertaking an overhaul of the physical infrastructures.    

 

ICTs can help users time-shift their service access. No longer would the user be restricted to the provider’s business hours but can be served at her convenience. Time shifting is an important and valuable capability for populations that are “time-poor” – populations with little discretion in their schedules. Mothers of young children in low-income areas may be unable to free themselves long enough to go physically to a government location to avail of a service. Blue-collar workers work to tight schedules with little flex in them to permit time off. For such users, services that can be accessed asynchronously – that is, anytime -will be more useful than services that are only available at certain times.          

 

Somewhat paradoxically, ICTs can help humanize the service experience for both users and service providers. In a project we describe below, ICT-supported Medicaid benefits certification was found to benefit users and their families: applicants could complete the critical step in the certification process – namely, the certification interview – from the comfort of their home or nursing facility. This alone was a major improvement over the manual process, which required that the applicant be physically present at the Medicaid administration offices in the county government building downtown. The ICT-supported process, in addition, allowed the applicant’s family members to be co-present at this key interview. This permitted family members to provide moral support to the applicant and to each other through the process. Furthermore, they could fill in information required by the elaborate certification process that the applicant may not have or may not remember.         

It benefited providers by supporting better coordination between certification specialists, who actually conducted the interview, and other relevant staff at the county department.  Importantly, the ICT-supported process helped socialize specialists-in-training quicker by allowing them to observe the interview; this had not been possible before with the manual process. It helped improve communication between specialist and the caseworker at the healthcare facility by permitting sustained contact, during and after the interview, on the application, thus helping to make the process more efficient and effective. This again had not been possible before with the manual process.     

 

Electronic government can change the nature of relations between governmental entities and citizens. Two types of connectivity are possible: vertical and horizontal connectivity. Vertical connectivity is enabled when citizens can interact with government institutions. For example, a website may permit residents to email an organizational representative or the Webmaster with a request, complaint, or input of some other kind.  The latter type -- horizontal connectivity -- is supported when citizens can interact with other citizens over the website. For example, they may be able to set up listservs and use an interactive chat room and email to sustain social relationships with other local residents. While both types of connectivity are important for electronic governance, horizontal connectivity is critical to the democratic ideal. It is citizen-to-citizen interaction that facilitates social control of service providers and the evolution of the service environment to meet new needs as they emerge. We see support for vertical and horizontal connectivity itself as a service that a network may offer through a website.     

 

Broadly, ICTs may be used to deliver two types of services. These types are not mutually exclusive; a user may access one or both, and often through the same site. Informational services provide information and may collect information from users through electronic input forms. What we term high-touch services often support live, synchronous, person-to-person interactive transactions, and are often video-based. Tele-medicine services are an example of the latter, while BMV (or DMV) on-line license application and renewal may be an example of the former. Informational services can be (and indeed routinely are) delivered over dial-up technologies. High-touch services, on the other hand, are best delivered over broadband telecommunications technologies (broadband refers to transmission speeds of 384 thousand bits per second or above). Both vertical and horizontal connectivity may be supported by both types of service delivery environments. We see vertical and horizontal connectivity as two modalities of participative-ness described in Aurigi & Graham’s web site analysis typology (2000).             

 

Electronic access can benefit users in many ways, such as convenience. Service providers may also see benefits, such as improved work coordination with intermediaries. But there are costs as well: users would need to computer literacy to use online services and access to physical locations if they do not have ICTs in their own home. Any e-government plan or initiative must think through social access issues -- issues that center on user skills sets and human support to assist the less-skilled, and ICT access – to ensure that anyone who wishes to access services online can in fact do so. Governments tend to overlook social access issues when planning e-government programs, thus unintentionally biasing access in favor of citizens who can readily command the necessary resources. The bias works against the resource-poor who, unfortunately, are the ones likely to benefit the most from flexible access.

 

Costs to service providers can be considerable as well. Successful e-service delivery calls for reworking work processes. Programming e-service applications calls for financial and skills resources and maintaining them calls for more of the same.  To the extent that they entail work coordination across multiple organizations, such applications can be complex to design and may have unforeseen consequences for work division. In the Medicaid case above, we found that the benefits certification prototype shifted work from the county to the healthcare facilities, leading the latter to weigh its benefits versus costs for them. One of the facilities argued that the ICT-supported process taxed its caseworker more than had the manual process. In brief, costs can be high for service providers.   

 

Governments must decide whether the benefits outweigh the costs. It is as much a social decision as it is a financial one. A good case can be made for the viability of delivering e-services to marginalized groups under certain social access support conditions. The case above on Medicaid certification showed clearly that e-service delivery would not merely be a “nice to have”, but rather, that it would be a “must have” for many aged and infirm applicants given their particular life circumstances. Consider the case of the mother who has just gotten off welfare and found work. But instead of being at work, she finds herself standing in line at government offices to apply for chilled care and other support provided by state and federal programs. This person would be far less inconvenienced if she could apply for benefits online at her convenience after office hours, from a public access point in her neighborhood (e.g., a public school).                

 

Definitions of the term “community” often start with its utilitarian aspects. A community, according to Warren (1978), a sociological analyst of the American community, is taken to mean “the organization of social activities to afford people daily local access to those broad areas of activity that are necessary in day-to-day living” (Warren, 1978, p. 9). It is interesting that a community, in a psychological sense, may mean other things as well: it may stand for the sense of solidarity felt by residents for the locality they live in. It may refer to a sense of social connectedness between residents. Indeed, Selznick (1996), and Warren himself (1978), see its psychological connotations as legitimate dimensions of the term community. However, both also agree that a social community, at a minimum, must offer support for a broad range of activities that enable residents to sustain daily living. It follows that convenient access to basic services -- healthcare, education (and others that make possible normal social life) – must be deemed an essential aspect of community in the sociological sense.

 

2.1       E-government in action 

 

Given its costs and benefits, what is the status of e-government principles or offerings in state and city government?

 

The New York State Lt. Governor’s task force report on quality communities is a future-oriented look at improving community living. The report is thoughtful and detailed, and offers analyses and recommendations on pressing questions, such as public transportation and housing. It makes no mention of e-government at the community level. Yet it is at the community level that e-government approaches ay be most productive. For example, the senior population (65 years and older) of central New York increased by 4% between the 1990 and the 2000 US Census. A central New York county reported that access to public transportation was a major issue for its senior population. The need to improve the public transportation system statewide is acknowledged in the task force report. And yet, neither the county’s website nor the report makes the connection between e-service delivery and improved community life for seniors given the transportation problem. Access to needed services is a complex issue and no one method may be adequate in itself to provide relief. It is nonetheless surprising that e-government was not thought of by these institutions as holding a viable key to the problem.      

 

The possibilities inherent in e-government have inspired attempts to change how local government works. For example, the National League of Cities supports a program they call Totally Web Government – an ambitious initiative designed to promote and facilitate online municipal governance. The Older Americans Act (OAA) now supports efforts on the part of county governments to facilitate access to information relevant to seniors and their caregivers over networked environments (chiefly the Internet). Local governments routinely maintain a website as an information source as well as for publicizing the local area to business interests. Some city governments go much farther. The New York City site, when Mayor Giuliani was in power, highlighted e-government as a key motif in city governance.           

 

3.         Analysis of three municipal websites

 

In the present paper, we analyze three official municipal websites – Syracuse, Buffalo and Rochester, all fairly populous mid to large cities in New York State. We use two analytical tools in the analysis: (1) a modified typology described in Aurigi and Graham (2000), and (2) the notions of vertical and horizontal connectivity outlined above. The typology is a mixture of the content analysis and structural analysis.

 

Aurigi and Graham analyze the content of the website using three variables of informative-ness, participative-ness and grounded-ness. Informative-ness refers to capability of providing up-to-date information about the local community. Participative-ness includes the capability to encourage the community to be active participants and to interact with the peers within the social hierarchy. Grounded-ness illustrates the relationship that the website can create with its host city or community.

These sites all contained information of local interest, often listing phone numbers and email addresses of government personnel and elected officials. The sites provide some coverage of local culture and history. They provide links to other relevant websites having local information.

 

3.1       Web Site Analysis of City of Syracuse (http://www.syracuse.ny.us/)

           

The website, titled “City of Syracuse” has been primarily created to provide information to the people living in and around the city of Syracuse. Most of the information provided is about the local city government that is being run by the current Mayor of Syracuse, Mayor Matthew J. Driscoll (City of Syracuse website). Information about the recent activities of the government, the city programs being managed by the various departments of the city government, and other facts about the city itself, like the places of significance with a little history about Syracuse.

 

3.1.1    Structure Analysis:

 

The structure of the website is evaluated by taking into account the technology that is used to design the website and the style of the design itself. The City of Syracuse website has a very simple design with one primary menu (or the main menu) going horizontally on top of the webpage and the remaining space is dedicated to the content of the website. Very few colors were used as a part of the design. This gives a very plain, yet effective design scheme for the website.

 

The web site uses server side scripts (like active server pages) to add dynamic properties to the website like the news scroll present in the first page (home page) of the website. A combination of server side scripting and database has been used manage the content of a few sections of the website. Most of the web pages within the website use Cascading Style Sheets (CSS), a technology that is more commonly used in contemporary websites to give a standard definition to the design of the web pages across the entire website. The website seems to be compatible with the two most popular web browsers, Internet Explorer and Netscape.

           

The home page of the website has a very brief welcome message to greet the people who visit the website. The homepage is also adorned by photographs that proudly display the archaic beauty of the city. There are links provided for web pages, both within the website and those that are external to the website, depending on the type of information that has been requested. The home page also showcases a very useful “Quick Find” section that consists of three different pull-down menus. One is to provide information on “How to do” the different things on the website like information on how to get a building permit. The other two sections are used for contact information of the various people that work for the city government and the various forms that are available. There is very little opportunity for any interaction, the only form being an e-mail. There is a link to the search page at the bottom of every web page on the website, along with a link to the home page (other than the home page itself), a link to the site map that displays all the different sections of the website on one page, and a link to the disclaimer page of the website.

 

The web pages that are at the second and lower levels of the website have a secondary menu that helps the users to navigate through the various sections of that particular topic like the web pages under the topic “About Syracuse”. The design of the secondary menu is simple and consistent across all the different sections and the various topics of the website. Information contained as documents about the various programs or agenda of the various committees could be opened using Microsoft Word or an Acrobat Reader software depending on the format in which the document is stored.

 

3.1.2    Content Analysis:

           

Content analysis of the website is based on three typologies; informative-ness, participative-ness and grounded-ness.

 

Informative-ness:

The content present in the website provides extensive information about the functioning of the city government. The website is mostly designed to be utilized by the people who live in the city and who are interested in the activities of the Syracuse city government. Information like the Mayor’s speech, press releases about the city government and schedule of meeting for the city common council are a few examples of the type of information that is available on the website. Contact information for all the departments within the city government is listed out in alphabetical order. Some of the departments/organizations that are involved with the city government (like the departments within the state or federal government) have their own websites. Links to these websites are also provided within the “City of Syracuse” website to direct the user to more detailed information about these organizations. Other information includes information about the fee for various licenses, how to apply for various permits, budget information and so on.

 

On the other hand, the website also has information for outsiders who are interested in knowing the city better. There is a separate section of the website titled “About Syracuse”, that provides a little historical information including the history of industrial and economic development, landscapes, education and religion. Demographic information like the cost of living, unemployment rate are available to the statisticians who are interested in the demographics of the Syracuse area. The plethora of information available through the website makes a very useful resource for the Syracuse community.

 

Participative-ness:

Organizations within the city government like the City Council have regular meetings in which the board members participate to discuss and formulate agendas. The website consists of information about the schedule of council meetings and a calendar of events for the various committees within the council. There are no discussion boards or chat rooms that encourage the people to participate in the activities of the government or to request information or services. The only form of communication that is possible via the website is through email.

 

Participation of the community could be encouraged with the combination of advanced networking technologies and multimedia features through the internet (like video conferencing). Simple forms could be created for the users to request information or service. The website has a disclaimer that it does not collect any type of information from the user of the website. This restricts the government from the opportunity for better and easier way of providing service to the people and the community.

 

Grounded-ness:

The website stands as an online representation of the local city government of Syracuse. One can look at the abundance of information about activities of the local government reflected in this website. Links to other organizations within the Syracuse region, like the Syracuse University, located at the heart of the city, are also provided within the website.

 

The current news in the website is focused on the everyday events that are a part of the local community and about the people that are a part of the community. The website also has interesting information about the political, economical and industrial history of the city. Unarguably, there is a strong sense of ground-ness of information that is present on the website.

 

3.2       Web Site Analysis of City of Buffalo (http://www.ci.buffalo.ny.us/)

 

The “City of Buffalo” website has information about the Buffalo, a city located in the US-Canadian border in the western region of New York. The type of information that you can find on this website varies from information about the local city government, the officials that represent the local government, to the current events and the historic background of the city.

 

3.2.1    Structure Analysis:

 

The website is a content-oriented website though it also includes a little functionality in some of the sections of the website. Each web page is adorned with a picture that depicts a view of the city or a place of interest in Buffalo city adding aesthetics to the website as well as providing a local flavor to the design. The home page of the website has a main menu consisting of five menu topics. This menu is repeated in all the web pages within the website that serves the purpose of global navigation. The local navigation (also called as the secondary menu) is designed in the “inverted L style”, occupying the left column of the design. One interesting aspect about the homepage is that it also serves as a miniature site-map, listing all the possible second level web pages within the website. Each page of the website has a search engine, a link to disclaimer statement page, and a feedback (through e-mail). Other design aspects include breadcrumbs to let the user know where is the hierarchy of the website is he currently browsing.

 

The website uses the Cascading Style Sheet (CSS) technology to give a consistent look to the web pages. Server side scripts are also used to give dynamic properties to the website. The documents are stored in PDF file format or in WORD format. These are the most commonly used software for reading documents across the world. Advanced technology like video streaming is used to share information regarding the meetings that take place within the city government. However, only one video file, regarding the city’s sanitation plan, is currently available for the community. The website is consistent on both Internet Explorer and Netscape browsers. Advanced technologies are used to provide GIS services of the Buffalo area. Information about the physical locations of the various places of importance and interest can be located using this technology. For example, the schools in a particular area of the city could be queried and obtained.

 

3.2.2    Content Analysis:

 

Informative-ness:

Similar to the “City of Syracuse” website, the content of this website largely consists of information about the various city departments alphabetically listed out, the list of services provided by the city through the Internet, the contact e-mail address and the phone number of various people involved with the governance of the city, and so on. Other information includes topological information about places of interest in Buffalo, local programs that are useful for the local community (like the Buffalo Niagara partnership), calendar of events taking place in the Buffalo city, latest news about the city (including an interactive form that gives information about the latest towed vehicles), information about the art and cultural centers in Buffalo city and links to their websites. There is no scarcity of information concerning the city and the local government. A separate section (under the title “leadership”) contains all information about the people who are in charge of the local government including limited profiles of top officials and their contact addresses.

 

Most of the information in document form are stored as word (*.DOC) or acrobat reader (*.PDF) files as discussed above. Some unique and very useful features that were not to be found in the “city of Syracuse” website include GIS information system, E-Payments system and Video Streams of meetings.

 

Participative-ness:

There are provisions within the website (under the section “ePayments” in the main menu) for interactive communication by requesting online services through forms. Some of the service requests need you to be a registered user in order to login and request for permits and other services. You can register as a user by providing some basic personal information like your name, address, phone number and e-mail address. A user name and a password would then be e-mailed to your e-mail address that you provide. This interactive feature available serves as an effective channel of communication between the people and the officials working for the local government.

 

Information regarding the council meetings and the calendar of events are updated on a regular basis. This encourages the local community to participate in the everyday activities of the city and be an active citizen of the Buffalo community. Though there are possibilities for use of advanced technology for effective and interactive communication (like video-conferencing and VOIP), efforts should be taken by the government to make these features available to the community that they support.

 

Grounded-ness:

There is a strong local flavor when you visit the homepage of the website made possible by the pictures, the icon of the website and the title of the website. Most information available in the website pertains to the city of Buffalo that includes activities of the local government, the topology and history of the city, organizations within the Buffalo region. A large portion of the website is dedicated for information about the local government and the services available to the people. It is pretty evident from the contents of the website that it is well grounded to serve the needs of the people of Buffalo city.

 

3.3       Web Site Analysis of Rochester City (http://www.ci.rochester.ny.us/)

 

Rochester is the third largest city in the state of New York, located very close to USA-Canada border, roughly half the distance between Syracuse and Buffalo. The city has an online representation on the World Wide Web in the form of a city website. The website mostly contains information regarding the activities of the city government. The current Mayor of the city, Mayor William A. Johnson Jr. proudly presents the website as another medium of communication between the “customers (the citizens)” and the city.

 

3.3.1    Structure Analysis:

 

The website of the City of Rochester is simple, mostly text based with the exception of the home page that has plenty of small images used as hyperlinks. Every page within the website has a title and an icon (which is also used as a hyper link to the home page of the web site). The main navigation menu of the website is, unusually, located at the bottom of each web page. These two design elements (the icon and the main navigation) have been used as the template for all the pages within the website. The search option has been designed as a part of the main navigation menu. This search is a combination of site index (grouped in the alphabetically order of the web page title) and a search engine. The main menu is the only navigational tool that is commonly used across all the web pages within the website. There is a lack of secondary navigational tools that has become a norm in contemporary design of content rich websites. Instead, all the secondary navigational links are included as a part of the content of the web page that gives a primordial obsolete design to the website. This also makes it difficult to navigate through the website analogous to a stranger in a labyrinth of chaotic information.

 

The website has been designed using a combination of scripting language (Java scripts) and basic HTML language. Unlike the above two websites analyzed, this website does not use cascading style sheets as a part of their design making it all the more cumbersome to maintain consistency in design across all the web pages within the website. The news section of the website has a basic content management system that has been designed using a combination of database and scripting language making it easy and simple to update the contents of the web pages. Most information is available in the “html” format though some documents are available in “PDF” or “doc” format. There are separate sections titled “e.gov online services” that are used for online transactions like making payments. Only this section of the website has a privacy policy for the users. There is no general disclaimer for the website as available in the previous two websites analyzed. It could only be assumed that the IT department within the city government is responsible for the content of the website and the time-validity of the information.

 

3.3.2    Content Analysis:

 

Informative-ness:

One of the intended uses of this website is as a channel of communication that could be utilized by the local community to contact the city. To serve the above purpose, the website has the telephone directory of city departments and the e-mail address of some administrators within the city government. The website also has message boards that allow the users to post messages. These messages are monitored by a city official and then shared with the community. Currently, there are messages on the websites that were posted by the users, though the date and name of the person who had posted the message is not available on the website. This is another way of interactive communication that lacks in the websites of Syracuse and Buffalo cities.

 

Other information includes current activities within the community, information for outsiders about Rochester, and links to external websites that have information about various organizations and places of interest in the city. The website also has downloadable forms for applying for permits or services. These forms are available as “doc” files or as “PDF” files. The website could also be used to make online transactions like payment of parking tickets. This could be done by providing the ticket details and providing the credit card details in a secure online form. The information that you provide is protected by the online privacy policy practiced by the city (available as a link on the website). The website relies on other external websites for information about other federal organizations as well as places of interest within the Rochester region. Due to this dependency, it is easy to come across broken links within the website.

 

Participative-ness:

The city believes the best possible solution for social problems could be obtained with the mutual co-operation of the city as well as the local community. Based on this concept, the city has been divided into Neighborhood Empowerment Teams (NET). Each NET has a particular portion of the website dedicated to the community within that particular region. The people within this region participate in interactive dialogues expressing and sharing their concerns with their neighbors and the city officials as well. With this practice, the city encourages the people to participate in the activities of the government and in the social development.

 

 The website also encourages participation through interactive communication with the city via e-mail, and also through forms available within the website. Another unique feature of the website is the language translation facility that would be most useful for the non-English speaking community in Rochester. Using this feature, the content of the website could be translated into eight different languages including Chinese and Spanish.

 

Grounded-ness:

The icon used as a part of the template used to design the web pages is a representation of the City Hall of Rochester. Most information that is made available through the website relates to the activities of the city government and the local community. The message boards encourage dialogues among the neighbors within the community to talk about issues relating to social and economic development. Online services provided as a part of the website are intended to be used only by the local citizens. It is pretty evident that the information present in the website has a strong whiff of local aroma.

 

3.4       Comparative analysis of the three municipal websites:

 

Providing local information and facilitating contact with government bodies and elected officials is an undoubtedly important function of a government site. But we were equally interested in the number of transactional services that a resident or a visitor could access over the site. Here, the picture is less promising. Two of the websites analyzed supports online payment capability or any form of transactional service capability. With this site, a user can complete a transaction with local government entirely online; the other sites do not support online transactions.

 

Almost all the three websites analyzed have some form of vertical connectivity; a visitor can email the Webmaster. Two of the websites (Syracuse and Buffalo) provide no support – listservs, chat rooms, email -- for horizontal connectivity. The other sites are better in this regard. One of them, for example, features an innovative neighborhood bulletin board for residents to post to and participate in interactive dialog with other local residents. Overall, the sites analyzed here are richer in their information resources than they are in their interactive ones. The model of e-governance latent in the sites is based less on online transactions and citizen-to-citizen interactivity than it is on the provision of information. As such, it is essentially a “broadcast” model, where users are seen more as consumers of information and less as active producers of content.

 

4.         E-services over broadband: Lessons from a field test

 

Next, we describe an online transactional service prototype developed for a broadband environment. The prototype was tested and formally evaluated under field conditions. The study highlights the benefits to users and service providers of online transactional systems, but also discusses the costs involved.

 

Over a thirteen month period starting in February, 2000, a county in central New York field tested an e-service application with 25 actual applicants for Medicaid benefits. The applicants fell under the Chronic Care program of Medicaid. The ICT-based prototype application used broadband telecommunications to link the county department of social services (DSS), which administered the Medicaid program, and two healthcare facilities -- a public hospital and a private, non-profit nursing home. Both facilities were located in the county. The prototype used cutting-edge video-conferencing technology to enable video interviewing of applicants for M/CC benefits.   

 

4. 1      The M/CC process

  

M/CC applicants’ eligibility for benefits is certified through the process. A patient checks into a facility. Self-pay patients (i.e. those with no health insurance) apply for benefits if they cannot pay for care. The facility caseworker pre-screens applicant and schedules an interview with the M/CC specialist (the specialist). The interview (which is between 45 and 60 minutes long) is the most important step in certification. The specialist evaluates the applicant’s financial need before making a decision on her eligibility.            

 

Interviews are conducted face-to-face (FTF) at the DSS. The applicant is usually present; a representative may substitute for the applicant. The M/CC supervisor (the supervisor) observed:

 

“We need to get a good interview up front. Typically what happens is this: the applicant has an incomplete form. We ask them for supplementary information so we can reduce the delay in certifying applicants. When benefits are approved we only go back up to a point to reimburse the facility. The facility loses if process drags out or if the application is denied”.

 

Delays affect the applicant (uncertainty about the care situation) and the M/CC unit as well. Specialists spin their wheels following-up with the applicant and/or caseworker to complete the application. The supervisor likened this to “playing chess by mail”.

 

The M/CC unit was established in 1998 as part of M/CC process reform. Pre-1998, M/CC and regular Medicaid applicants (i.e. those that were not eligible for M/CC benefits) were lumped together, resulting in delayed service. M/CC applicants were especially affected due to the convoluted nature of the certification process. The reforms sought to make the process more direct, improve coordination between the M/CC unit and the facilities, and obtain higher quality information through the interview.

 

5.         Outcomes  

 

With video interviewing (VI), the certification interview lasted 25 minutes on average compared with the 45-60 minute duration with the FTF interview. Nineteen out of the 25 applicants who participated in the VI trial were approved (five applicants expired before a decision) more expeditiously relative to FTF.

 

5.1       Applicant interface

 

With VI, the applicant could be interviewed at the facility itself. Recall that, with FTF interviews, the applicants had to go over to the DSS downtown. With the interview now occurring at the facility itself, the specialist and the facility’s caseworker could better coordinate their actions during the interview.     

 

The interview is centered on the benefits application form; the aim is to complete it during the interview. With VI, the visual focus throughout stays on the applicant. In the sessions we observed, the specialist went through the application item-by-item with the applicant. Questions were addressed to the applicant, who responded herself or asked the caseworker to respond on her behalf. The caseworker, who was co-present with the applicant at the facility, participated fully but unobtrusively via the audio channel. VI’s visual focus on the applicant made the experience direct and personal; the applicant was in-charge. The combination of visual and audio affordability made for a productive interview. Work efficiency was gained without jeopardizing the human face of the experience for the applicant. The direct interface with the specialist and caseworker’s at-hand assistance helped “de-demonize” the M/CC process.    

 

With the FTF interview, the applicant was by herself. The caseworker was usually not co-present; she would have to take off from work to attend the session at the unit, and this was infeasible. She was unable to work with the applicant or the specialist during the interview.    

 

VI also permitted applicant’s family to participate in the process, noted the nursing home caseworker. Involving relatives was vital to personalizing the experience for the applicant. Relatives could contribute financial information to complete the application, provide moral/emotional support during the interview, which can be stressful for the applicant, and help lessen the “stigma from Medicaid”. 

 

The M/CC supervisor had feared that applicants might reject VI, but they responded very favorably. Those who picked VI liked its convenience. They also viewed the M/CC process as user-friendly on account of VI-enabled social support: the co-presence of the caseworker and relatives with the applicant during the interview. One family commented: “This was so easy, it was nothing like what we heard it would be”.  

 

5.2       Process control

 

With VI, respondents had more control over M/CC process. The applicant is interviewed at the facility, leaving no room for no-shows (we found no voluntary no-shows with VI). She is a “captive audience”. With no no-shows, the hospital caseworker said: “Now it is up to the unit to follow-through. The applicant is there to be interviewed”.

 

VI helped tightly–couple specialist and caseworker with the applicant. The facility could be certain the scheduled interview did occur. The specialist and the caseworker knew exactly what was needed to complete the application. The applicant was reassured that the specialist’s needs were communicated directly to the caseworker.

 

Direct communication cut out the attorney. Many applicants retained an attorney to help them through the M/CC process (the process had gotten “demonized” and applicants were fearful of losing everything). The caseworker would hand all documentation to the attorney, who then worked with the specialist. The attorney relayed specialist’s requests to the facility. The M/CC supervisor referred to this as a “three-ring circus”: 

 

“The facility most of the time heard from the family representatives or attorney regarding how the process was going…Sometimes the attorney or the family would tell the facility that all was well…and that they had provided the information we needed. This all the while not following through on what we had asked for. After several months, the facility would hear the application was denied…”

 

VI’s support for direct communication between applicant, caseworker and specialist made the attorney superfluous in most cases. Applicants now relied on the caseworker, not the attorney.  Previously, one in two applicants brought their attorney to the interview. In contrast, an attorney was present at only two of the 24 VI sessions.

 

 

5.3       “I am the face of Medicaid”

 

The hospital caseworker was scheduling a pre-VI session meeting with the applicant – in addition to pre-screening – to review documentation. She now spent more time with the applicant before the interview. She had never done this before. With the VI session now occurring at the facility, applicants counted on her for help. She felt an “increased sense of obligation to help them out as much as I could”. She became “the face of Medicaid” for the applicant; many mistook her for the specialist. Being an interview co-participant increased her responsibility for the case. Pre-VI, her responsibility ended with interview scheduling. An M/CC specialist observed: “The applicant is nervous about applying for benefits. Relatives may not know of their financials, and the interview is the first occasion when all the details tend to come out. Her presence seemed to help a lot. She made them comfortable”.  

 

Facilities not included in the trial were filing indifferently documented applications. Caseworkers’ vetting of the application was not as thorough, and specialists attributed it to their reduced sense of responsibility for the case.  

 

5.4         Specialist-caseworker interface

 

Specialists-in-training observed the interviews. VI hastened socialization: trainees got acquainted with caseworker early via the interview. “I could put a name to a face from my very first case”, an M/CC specialist said. VI provided a rich channel for sustained professional /social relationship-building. The 1998 reforms enjoined periodic specialist-caseworker meetings to catalyze a community of practice, with collaborating actors sharing work-related information and learning. Such meetings were convened but were formal affairs where the unit updated facilities on policy. VI facilitated activity-driven, one-on-one virtual conferences through interviews and follow-up consultations centered on the application. VI enabled facilities to be “integral players” in the M/CC process. This strengthened relationships to promote ongoing learning on the M/CC process, which was complex, specialized, and information-intensive.  

 

The M/CC supervisor’s role changed as a result. Previously, the caseworker dealt with the applicant, not directly with the specialist. This resulted in miscommunication. The caseworker would call up the supervisor seeking clarification on some information the applicant had said the specialist needed. With VI-enabled specialist-caseworker communication, the supervisor was no longer caught in the middle, playing interpreter. 

           

5.5          Job enrichment

 

VI enabled caseworkers to acquire specialized knowledge by working directly with the M/CC specialist on the application. The M/CC unit’s trial evaluation report notes:

 

“Being exposed to the process, the caseworker…builds on their knowledge. This knowledge can be used to inform potential applicants about documentation requirements long before they apply for benefits. By being informed early, a potential applicant can begin to collect this information and have it ready. Benefits to the unit and the facility are a reduction in application processing time and the ability to bill for services sooner”.   

 

The caseworker’s job is clerical and is limited to pre-screening and interview scheduling. With VI, she was interacting with the M/CC specialist on specialized tasks. The hospital caseworker had been opposed to VI but became a proponent because VI enriched her job and made her more effective in it. With a few more sessions under her belt she “could go work for the county as a specialist”. VI refreshed and augmented the twice-yearly in-service training provided by the unit.

 

Following-up with interview no-shows was a frustrating and unproductive part of a caseworker’s job. Such applicants were elusive and unresponsive once they left the facility. With VI, no-shows were eliminated. So in place of unproductive follow-up work, the caseworker now was working with the specialist and the applicant on the application, and this change in the nature of work was viewed as personally rewarding.

    

5.6       Change in the division of labor

  

Pre-VI, workload distribution between partners was symmetric with that of authority. The M/CC unit had more authority and did more. The M/CC specialist did the interview, followed up with the applicant/caseworker/attorney and decided on the application, and photocopied the voluminous documentation for the applicant’s case file. With VI, facilities were doing more than they did before, while the M/CC unit was doing less. With the interview now occurring at the facility, it fell to the caseworker to photocopy documents and fax/courier copies to the unit. The caseworker also participated in the interview. This was not required under the trial protocols developed by the unit, but applicants needed help with the VI prototype and the M/CC process and the caseworker had to help out. Besides the pre-screening (a pre-VI holdover), the caseworker now did more – photocopying and faxing/couriering copies, pre-application vetting, and interview participation, and these added an extra two hours of work per applicant in the case of the hospital caseworker. It was a little less in the case of the home aide as the pre-interview vetting had been a part of her services pre-trial.  

 

6.     Conflict 

 

The hospital’s fiscal officer (fiscal officer) was concerned over the workload. VI had increased M/CC-work from 50 to 65 per cent of his caseworker’s role, short-changing her non-M/CC responsibilities. Her manager asked for an assistant to assist with application filing; the expedited Medicaid reimbursements would easily justify the position (the supervisor argued similarly).

 

The fiscal officer argued that the M/CC unit, not the facilities, was the bottleneck. Only the unit could decide eligibility and this was the bottleneck. Facilities could speed-up filing but cases would only accumulate at the unit, awaiting a decision. VI had cut interview duration substantially. Decision time had been cut but not as dramatically. An applicant may request a bank statement but had no control over when it was received. VI enabled staff to coordinate case file assembly and start the documentation process early, but had no control over institutions external to the activity system. Decisions could not be made without complete documentation.

 

Real efficiencies could only result from expedited decisions, and this was possible only if the hospital could make them itself. He had pressed for such powers (long before the trial) but had been unsuccessful. It was a question of power, not facilities’ competence to decide, he felt. The M/CC unit did not want to “deputize” facilities. Workload shift from VI-use accentuated an already contentious issue between hospital and unit. In 1998, the unit eliminated specialist positions it funded at the facilities for financial reasons. Since then, facilities had to support their own staff (caseworkers) in those positions. The fiscal officer wanted an expanded role and more power for the hospital to justify increased expense from VI. Independence to decide eligibility was the key.     

 

The fiscal officer’s concerns were a consistent theme in his reactions. He was not convinced VI could expedite reimbursement without radical change to the authority structure. He had invited a representative of the state attorney general’s office to a research interview to appraise her on VI’s implications for his hospital. He endorsed VI-use (for the PR, he added). But he fully intended to revisit the power issue with the attorney general seeking fundamental change in law governing facilities’ role, and the outcome of that discussion was likely to influence his long-term outlook on VI at his hospital.

 

As an interim step within the current unit-dominated authority structure, the fiscal officer wanted two changes to how VI was currently used: on-demand M/CC interviews and VI for regular Medicaid, which contributed more to his bottom-line than did M/CC.  

 

He wanted on-demand M/CC interviews. Currently, there was one schedule for both FTF and VI. The applicant had to be given a choice of interview format per state law. If she picked VI, she was scheduled in two weeks (same as FTF). Meanwhile, the facility was spending money on patient care not knowing what the decision on certification would be. He had expected VI would speed-up scheduling. As it was, the wait was too long. 

 

His vision was this: a patient walks into the facility with no insurance coverage. She is directed to a near-by room for a VI session to evaluate her eligibility. On-demand interviews would help facilities cut costs by evaluating an applicant before services were provided and by starting the certification process at the earliest possible point, expediting reimbursements. The hospital lost $1.5m annually from un-recovered M/CC costs; on-demand interviews could cut this substantially.

 

In the unit’s view, on-demand VI was infeasible. The application had to be documented, and this was time-consuming: “If an application comes in with inadequate documentation, we cannot make a decision and the pending process will grow. Documentation takes time, so the bottleneck is there, not with us”, the M/CC supervisor noted. The number of unsubstantiated applications would explode with on-demand interviews. More specialists would have to be recruited to handle the increased volume, and this was extremely unlikely in a climate of cost-cutting. Specialists’ time would have to be scheduled differently. Furthermore, state law prohibited walk-in Medicaid eligibility interviews.

 

The fiscal officer’s second proposal was as radical as his first. He was more interested in using VI with regular Medicaid. The hospital lost $4.5m annually under regular Medicaid (far more than under M/CC), so his motivation was clear. Given their long-term care needs, M/CC applicants could be billed at the facility; they were more accessible for revenue recovery. Regular Medicaid applicants might check in on Friday evening and leave on Sunday, complicating recovery. “Catching them as they walked in the door” with on-demand interviews was the answer. The trail did not cover regular Medicaid because applicants had to be fingerprinted and the county was not ready to consider electronic fingerprinting. 

 

Workload shift from VI-use negatively affected the nursing home as well but provoked no questions on domain and ideological consensus with the unit. Unlike the hospital, the home handled M/CC cases exclusively, and M/CC reimbursement was critical to it. The home was the first to appoint a caseworker in 1998 when the unit eliminated positions at the facilities. Because their revenues were dependent on M/CC, the administrator felt it was their responsibility to ensure they filed valid applications. He believed facilities were the bottleneck, not the unit. To the extent VI helped in process improvement (he was convinced it did) he was an enthusiastic proponent of it. He had no issue with the unit’s control over eligibility decisions. The unit’s authority over eligibility was sanctioned under state law, and he was not prepared to challenge it. Furthermore, he believed he could justify additional expense from VI (if necessary) against anticipated reimbursements. The fiscal officer saw VI as a cost item; for the administrator, its benefits outweighed the costs.

 

Non-economic reasons also played a part. The supervisor extolled the home as a model of “how to do M/CC right”. The home’s service orientation seemed stronger than the hospital’s; neither the caseworker nor the administrator saw the increased workload from VI as a burden as it helped applicants file valid applications in a socially-supportive environment. The administrator saw the home as a service delivery innovator; VI was one of many innovations he had sponsored at the home. He was a veteran and an M/CC insider: he had worked on the 1998 reforms with the M/CC supervisor. Concurring with the supervisor in spirit, he viewed VI as a relationship-building tool to further reform goals. To the fiscal officer it was a de-contextualized tool, an interview modality option.    

 

The M/CC unit was very pleased with the field test of the prototype and declared it a success. However, VI is unlikely to become a standard option for the M/CC benefits certification interview because the state would have to approve VI. At this writing, it does not appear that state approval is likely.

 

7.         Conclusion

 

We examined three municipal websites from the perspective of e-governance and found a mixed bag. While all three sites provided ample information on local government and the local area, not all of them supported online transactional services and broad interactivity. The quality of transactional service provided through these websites was mostly limited to service requests and payments. We then looked at a transactional service prototype over broadband that was successfully field tested by the county. We offer the latter here to outline what is possible in terms of e-service delivery. 

 

The trial is now concluded and the unit fully intends to produce and utilize VI. “In my 20 years at the county, I have not seen a technology promise fundamental process improvement as VI”, said the county’s top Medicaid official at the trial’s conclusion. All major area hospitals and nursing homes are expected to participate in an extended trial-to-production initiative recently proposed by the unit. We will continue to build on the present research as VI diffuses.  

 

A network that aspires to be truly open should provide interactive, publicly accessible   features to support direct interaction between residents and the service providers and among themselves. A network that does not provide the means (e.g., listservs, chat rooms, email) to residents in support of horizontal connectivity is in effect insulating itself from influence by residents. Support for horizontal connectivity may be common in dial-up community networks (such as Freenets) but cannot be taken for granted in broadband community networks, as we found out.


8.         Bibliography

 

Aurigi, A., and Graham, S. (2000). Cyberspace and the City, The Virtual City in Europe. Companion

to The City, Oxford: Blackwell, pp. 489-502.

 

Carter, C. and Grieco, M. (2000) New Deals, No Wheels: Social Exclusion, Tele-options and Electronic Ontology. Urban Studies, Vol. 37, No. 10, 1735 – 1748, 2000.

 

Selznick, P. (1996). In Search of Community. In W. Vitek and W. Jackson (Eds.), Rooted in the Land: Essays on Community and Place, New Haven: Yale Univ. Press, 195-203.

 

Venkatesh, M., and Shin, D.H. (2000). Computer-supported Medicaid/Chronic Care benefits certification: Prototype and evaluation. Unpublished manuscript, Community & Information Technology Institute (CITI), School of Information Studies, Syracuse University. 

 

Warren, R.L.(1978). The community in America. Third Edition. Boston, MA: Houghton Mifflin.